Demographic variables means dividing the market into specific groups according to age, gender, family size, income, occupation, religion, education, nationality or race. This is among the most popular basis for segmenting customer groups mainly because it is the easiest, most measurable and most widely used segmentation method.
As a person gets older, his or her needs and wants change as well. As for gender, the best examples include clothing, hairdressing, toiletries, cosmetics and reading materials. On the other hand, businesses have different marketing strategies for affluent and low income consumers. This is manifested in products and services such as cars, clothes, home furnishings, leisure activities to name a few